Foundation
Marquis Mills Converse inaugurates the Converse Rubber Footwear Company.
1908
1917
Debut
Converse All Star, one of the first performance shoes for basketball makes its debut.
1918
Chuck Taylor
Charles H. "Chuck" Taylor, an All-American high school player who would later compete with several of the first professional teams, puts on his first pair of Converse All Star shoes.
1930
Decade of the 30's
Converse adds Chuck Taylor's name to the All Star ankle patch to create what has become one of the first footwear that bears the name of a player.
1960
Oxford
Converse presents the Chuck Taylor All Star low shoe or oxford shoe. The cultural revolution continues to develop youth culture and style with the Chuck Taylor All Star shoe as a main product.
1966
Colors
Chuck Taylor All Star shoes come in colors (before, they were only available in black and white).
1980 and 1990
Pop culture
By adopting the brand the most famous figures in the art world, and also countless bands, the Chuck Taylor All Star shoe continues its reign in pop culture.
2008
100th anniversary
Converse celebrates its 100th anniversary, a century in sports, music, fashion and pop culture, the Chuck Taylor All Star sneaker, now an enduring American icon, still being its most important product.